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Impact Report
June 20, 2023

AKYS '23 - Urban Awareness Campaign

Large-scale awareness program targeting urban populations in Lagos, Abuja, and Port Harcourt with emphasis on young adults and families.

2,500
Participants
1890
Tests
189
Cases Found
82%
Follow-up
10.0%
Detection Rate
Exceptional Screening Success
2,500
Total Participants
Across 3 communities
1,890
Tests Conducted
200 tests/day average
189
Cases Detected
10.0% detection rate
82%
Follow-up Rate
Improved health outcomes
Program Analytics

Data-Driven Impact

Visual representation of our comprehensive screening program across Kwara State communities

Community Reach

Participants across Kwara State communities

Detection Success

Positive cases detected per community

Age Distribution

Targeting children and young people

6 months - 5 years
150
15%
6-12 years
200
20%
13-18 years
350
35%
19+ years
300
30%

Gender Distribution

Balanced community participation

Female
600
60%
Male
400
40%

3-Day Program Progress

Daily testing activities across communities

Day 1 - Ijagbo
215
tests completed
Day 2 - Ipee
200
tests completed
Day 3 - Esie
185
tests completed
Program Gallery

Moments of Impact

Capturing the essence of our 3-day awareness program across Ijagbo, Ipee, and Esie communities

Program photo 1
Program photo 2
Program photo 3
Program photo 4
Program photo 5

Comprehensive Report

Detailed analysis and findings from AKYS '25


AKYS '23 - Urban Awareness Campaign

Executive Summary

The AKYS '23 campaign represented our most ambitious urban outreach initiative, reaching 2,500 individuals across Nigeria's major cities. This program established our digital presence and university partnerships that continue to drive awareness today.

Program Highlights
- 2,500+ urban participants across 3 major cities
- 1,890 comprehensive tests conducted
- 189 positive cases detected (10% detection rate)
- First social media campaign reaching 2M+ people
- University partnerships with 5 institutions




## Digital Innovation & Social Media

### Social Media Outreach
- Instagram and Facebook campaigns
- University student ambassadors
- Viral awareness content creation
- Online education resources

### University Partnerships
- Campus-based testing programs
- Student volunteer programs
- Research collaboration initiatives
- Youth leadership development




## Urban Community Engagement

The program's focus on urban populations allowed us to test new engagement strategies and digital tools that have become core to our methodology.




## Media Impact

With coverage reaching over 2 million people, this campaign significantly raised awareness about sickle cell disease across Nigeria's urban centers.

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